This January I have the honor of chairing the Relevant Marketing Tactics Track at the 2011 PODi AppForum in Las Vegas. This will be my second consecutive year chairing a Track, and I can’t wait to get back.
If you read my recap of last year’s event, I believe there’s no better place to learn about sales and business strategies, relevant direct marketing, leading edge applications, or print on demand than the AppForum. It’s a great place to meet hundreds of your peers – print and marketing service providers, brand owners and marketers – and share ideas. Not to mention, I can’t think of too many better places to be at the end of January than Las Vegas.
Details of the presentations within each Track are currently being ironed out, but this year’s Tracks are:
- Business Growth Strategies
- Relevant Marketing Tactics
- Leading Edge Applications
- Technologies of Digital Print
Thankfully, the old saying about everything that happens in Vegas staying in Vegas isn’t always true. For example, one of the most discussed sessions at last year’s event was the panel Barb Pellow moderated on “Innovations that Drive Print.” Topics the panel covered, such as Quick Response (QR) codes and Augmented Reality, are beginning to take root and are being discussed more regularly in the direct marketing industry. That’s the type of forward-looking insight that can only be found at the AppForum.
Stay tuned for more details on the event. If you have any questions or are wondering if you should attend, please contact me and I will be happy to share more of my experiences with you.
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