We all know the power of the first impression. Sure, you can’t judge a book by its cover, but a good cover never hurts. And while sometimes taken for granted, the outer envelope may be the most important piece of direct mail creative. This is why IWCO Direct’s creative services team is always developing new envelope formats for acquisition, loyalty and engagement direct mail programs to boost open rates and improve the effectiveness of these marketing programs. Here are some of our best tips for using the outer envelope to increase open rates.
In fact, envelope conversion is so important to our Total Package platform that last week we announced the installation of two F.L. Smithe envelope converters at our Hamburg, Pa., facility. It was critical to our national footprint approach to also be able to offer this important capability from our Hamburg facility.
Both converters are expected to be running at full throttle by the end of the month. In light of recent instability in the envelope market, it’s especially good news for mailers to know we can convert approximately 60 million envelopes per month at this facility alone. We are also planning to add additional envelope converting equipment in Hamburg next year.
If you would like to learn more about our approach to envelopes or this recent equipment installation, please ask your sales rep or contact me.
– Mike Ertel
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