If you’re a regular reader of Speaking Direct, you likely rely upon printed communications in one form or another. If so, you may be aware of The Print Council. I am a member of the Marketing Committee for this important organization in our industry.
Led by Executive Director Ben Cooper, The Print Council is an alliance that works to promote the use of print media through education, awareness, and research. They recently launched their new site which provides timely and relevant information on the value of print in the marketing mix. For example, you can find information on Why Print is Green; Print in the Mix – which provides the best available research on the effectiveness of print; in addition to information on Print Delivers, a traveling seminar that aims to educate marketing decision makers, planners, and agencies about the role of print and its effectiveness in marketing campaigns.
In another exciting development, Unisource Worldwide recently announced it has committed a $100,000 matching grant to The Print Council if other group members match that amount through pledge commitments received by September 30, 2010.
We hope you’ll visit the new website and consider joining The Print Council. And if your company is already a member, be sure to send your pledge commitments by the end of September.
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