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Top Challenges Facing the New CEO of the DMA

Jim Andersen

We are pleased to join the Direct Marketing Association in welcoming Larry Kimmel as its new CEO. After an extensive six-month search, Larry, the former Chairman and CEO of Grey Direct Global Network, was the overwhelming choice of the DMA’s Board of Directors. Larry assumed the new position on Monday.

IWCO Direct is a proud member of the DMA. We believe the association is an essential advocate for the direct marketing industry. In particular, it played a leading role in helping legislators realize the need to pass the Postal Accountability and Enhancement Act of 2006.

As our industry continues to evolve and adapt, it faces vastly different challenges than it did just a few years ago. In our view, here are the top two industry issues Larry must roll up his sleeves to help shape the outcomes:

1. Postal services pricing and long-term viability of the USPS

2. Preserving the right to market through mail

We’re looking forward to working with Larry and the DMA to successfully meet these challenges.

link https://www.iwco.com/blog/2010/08/04/top-challenges-facing-the-new-ceo-of-the-dma/
Jim Andersen

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Jim Andersen

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