Fans of the Minnesota Twins have probably noticed the “Break a Bat, Plant a Tree” campaign during telecasts. The premise is simple. Every time a Twins pitcher breaks an opponent’s bat, 100 trees will be planted in Minnesota.
This is a great initiative that got me thinking about the relationship between forests, paper and direct marketing. One of the biggest complaints marketers hear about direct mail is the amount of paper being used and its impact on our forests.
Many are surprised to learn that the paper and direct mail industries are very active in ensuring we practice sustainable methods. In fact, here are some interesting statistics from Mail Moves America:
- Major U.S. paper manufacturers have adopted sustainable forestry practices where trees are planted, harvested and re-planted to ensure a growing future supply.
- There are more forests in the U.S. today than there were 50 years ago.
- America’s forestry and paper community plants more than 1.4 billion new trees each year.
- In the United States, no old growth forests are used for advertising mail.
Of course, that doesn’t mean the industry shouldn’t continue its efforts to be better stewards of the environment. We recently offered helpful tips for reducing paper waste that any marketer can practice.
You may also want to ask your production partners if they have Chain-of-Custody certification from the Forest Stewardship Council (FSC). Using certified paper with the FSC logo communicates that the paper originated from forests managed in a sustainable, environmentally responsible way.
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