Last week, seven IWCO Direct employees attended the National Postal Forum in Nashville. Billed as the premier educational event for the mailing industry, this year’s event didn’t disappoint.
The overall consensus was that attendance was up this year. In fact, the Postal Forum’s Facebook page touted more than 4,100 attendees. We also noticed an increase in the participation of the workshops we presented on Environmentally-Friendly Direct Mail and Multichannel Marketing. The event provided us with an excellent opportunity to network with vendors and discuss solutions to the challenging postal requirements we face.
Much of the discussion at the Postal Forum centered around the financial stability of the Postal Service, the necessary steps needed to ensure its viability and the proposed 10-year budget plan. The Postal Service acknowledged these are complex issues that can’t be solved with a single-pronged approach. There is still a tremendous amount of work that needs to be done to convince all stakeholders to adopt the Postal Service’s plan and we hope the mailing community will have a voice in these discussions as the plan evolves.
Of course, any recap of the Postal Forum wouldn’t be complete without a discussion of the keynote speech from Postmaster General John Potter. While Intelligent Mail Barcodes were the main topic of the presentation, much of the conversation afterward focused on Hallmark’s innovative idea to add pre-paid postage to its greeting card envelopes. This type of innovation wouldn’t be possible without Intelligent Mail Barcodes and is the type of collaboration with the mailing community the USPS needs to combat the issues it faces.
Stay tuned for future Speaking Direct articles as we tackle some of these topics, including more on Intelligent Mail Barcodes.
Marketing Services Manager
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