At this time of year, you probably don’t need much incentive to get excited about summer. But if you’re a high-volume mailer there is more to look forward to than just the thought of the warm sun on your face. Last week I attended the Mailers Technical Advisory Committee (MTAC) meeting, where we were informed the Postal Service intends to offer a 2010 Standard Mail “Summer Sale,” similar to the promotion it conducted last year.
This year’s sales period will run June through October, with June and October used as “control months.” Participating mailers (those that send 1 million annual packages or more) will receive a 30% postage rebate on Standard Mail volume above their individual baseline from July through September. Your baseline is defined as Standard Mail volume from the same period last year plus 5%. To encourage new volume, the rebate will be adjusted if June and October volumes fall below the baseline.
More details of the sale will likely be available in the coming days and weeks. Eligible mailers should receive letters of invitation to participate in the sale from the Postal Service in early March, and will be able to register online for the sale beginning in March.
A final decision on the sale is expected from the Postal Regulatory Commission by mid-April. Mailers can expect to receive their rebates in December 2010 or January 2011.
Check back in the coming months for more details on the sale. In the meantime, talk to your mailing partners about the sale and adjust your budgets accordingly.
Marketing Services Manager
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