I spent the majority of last week Chairing the Direct Marketing Track at the PODi AppForum. During my flight home I couldn’t help but feel this was the best of the three AppForum’s I’ve attended. It is a very exciting time to be in direct marketing, as print and online marketing are converging in ways we never thought possible, and the technology driving it is truly amazing.
As I started to write this entry, I checked the PODi AppForum LinkedIn group to see if my experience matched that of others in attendance. I discovered I’m not alone in thinking:
1. The conference exceeded my expectations (which were very high to begin with).
2. The PODi staff is amazing in their attention to detail, concern for attendees, and general “fun-to-be-around-ness.”
3. The information exchange that took place in every session was well worth the price of admission.
4. There is no better place to learn about sales and business strategies, relevant direct marketing, leading edge applications, or print on demand.
Social media was the constant topic. Those who attended the AppForum as social media novices went home as experts. The sessions covered both how social media can and should be integrated with print campaigns and how companies can use social media to market their business, recruit job candidates, and create a dialogue with prospects and customers.
Perhaps the biggest buzz at the AppForum was Tuesday afternoon’s keynote session titled “Innovations that Drive Print.” Moderated by Barb Pellow, the panel discussion proved that print is very much alive. Quick Response (QR) codes and Augmented Reality were the talk of dinner that night with ideas flying around the table about ways to incorporate these applications and technologies.
It was a lot to take in, but it will make great content for future posts here at Speaking Direct. Be sure to check back for further discussion on these topics.
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