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Inserts Increase Loyalty Marketing Success

Tom Wicka

If you’re familiar with IWCO Direct you’ve probably noticed the emphasis we’ve placed on customer acquisition, customer engagement and customer loyalty during our recent website redesign. We plan to touch on these important topics regularly throughout future Speaking Direct posts.

Today we’re talking about customer loyalty. One of the most opened and read pieces of marketing communication are activity statement mailings to loyalty program members. If you send statement mailings, are you giving your customers a reason to remain loyal by incorporating customized inserts and messaging that provide offers tailored to their specific interests? After all, consumers are more willing to buy from a company they have a relationship with and they are more apt to spend more or refer others to your business.

At IWCO Direct, we integrate complex data such as transaction histories, demographic and psychographic information in more than 20 languages for a variety of rewards based loyalty programs. We recognize that a successful program needs to deliver in many forms, both paper and pixel based. So we develop a delivery system that ensures your message is being created once and delivered however your customer prefers. These highly personalized solutions have shown tremendous benefits for our customers.

The key to these cross-sell and up-sell opportunities is relevancy. By sending the right offer at the right time in the right language, your customers will keep coming back for more.

-Tom Wicka

link https://www.iwco.com/blog/2010/01/27/inserts-increase-loyalty-marketing-success/
Tom Wicka

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Tom Wicka

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