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Can Customer Service Transform Direct Marketing?

Pat Deck

We’ve all heard the term, “world class customer service.” Admittedly, it’s hard to articulate what precisely that means. One of my favorite examples of customer service influencing a company’s strategic direction is Zappos.com – a company that plants its flag on superior customer service. Who could imagine that selling shoes online would yield a company that was sold for $1.2 billion?  But what has made them so successful is constantly exceeding customer expectations.

At IWCO Direct, we’re seeing rapid changes in the direct marketing landscape as our customers are telling us they must now be more nimble, faster to market, more creative and more collaborative then ever. This places a premium on our own customer service, as our teams are challenged to find solutions that will reduce cycle times, generate greater response rates and provide cost efficiencies.

Our corporate values were always founded on a commitment to our customers.  But now, more than ever, we’re placing increased emphasis on customer service.  We’re looking to expand our customer service teams and we are incredibly excited about the impact that this will have on our ability to provide direct marketing like no one else.

-Pat Deck

link https://www.iwco.com/blog/2010/01/20/can-customer-service-transform-direct-marketing/
Pat Deck

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Pat Deck

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