Kurt Ruppel Named Vice Chairman, EMA Board of Directors – IWCO Direct

Our Employees Are Making a Difference for Our Industry and Communities

Posted October 17, 2018 by in Announcements

One of the important ways IWCO Direct contributes to the good of our company and clients is encouraging employees to take leadership roles within organizations that advocate for our communities and the direct marketing industry. That’s why we were pleased to announce earlier today that Kurt Ruppel, our director of postal policy and marketing communications,  […]

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Choosing the Best Channel for Your Customer Acquisition Strategy – IWCO Direct

The “Silver Bullet” Channel for Customer Acquisition

Posted October 16, 2018 by in Omnichannel Marketing

Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives.

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Fall 2018 Postal News Updates – IWCO Direct

Your Fall 2018 Postal News Update: New Governors, New Initiatives, and the Need for More Collaboration

Posted October 10, 2018 by in Postal Issues Updates

As I alluded to in my post this past June, it’s been a year of non-stop activity for postal nerds. The opportunities to learn about new approaches to postal optimization just keep coming. The fall meeting of the Mailers’ Technical Advisory Committee (MTAC) was held last week, with additional association meetings happening through Thanksgiving (even  […]

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