Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

 

Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message

Posted March 22, 2019 by in Direct Marketing Trends, Strategy and Analysis

Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous  […]

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Winning Direct Mail Campaigns – IWCO Direct

The Final Four Comes to Our Hometown—and We Compare the Winning Legacies of Coach K and Direct Mail

Posted March 20, 2019 by in Strategy and Analysis

So here we are again, everyone’s favorite time of year! It’s time for Cinderella stories, bracket-busting upsets, buzzer beaters, Jim Nance, and Dickie V to come together in one bright and shining moment. March Madness in all its glory. This year is even more special for the folks at IWCO Direct because the Final Four  […]

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The IWCO Direct Color Science Education Room

Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is)

Posted March 15, 2019 by in Direct Mail Marketing

With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...]

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Group looking at white board

Enabling Successful Customer Communication Management Requires More than Software

Posted March 13, 2019 by in Dynamic Content Management

Positioning customer communication management (CCM) software as the “silver bullet” that ensures a successful direct marketing strategy by delivering a high degree of customer personalization is comparable to “snake oil” sales proclaiming a cure for all that ails you. Certainly, software plays an important role as an enabler of an effective marketing strategy, but in  […]

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