Direct Marketing News, Tips & Trends
Supporting Our Clients’ Environmental Stewardship Efforts
IWCO Direct works with clients to produce and mail billions of direct mail packages annually. Because we are such a large producer of physical mail, we are especially conscious about doing everything we can to limit our environmental impact. Our …
Looking Ahead to Postage Rates in 2018
It’s getting to be that time when companies start to think about budgets for the coming year. For mailers, this includes the annual look into the crystal ball to try to determine what postage rates they will need to build …
Who Gets Involved in Process Management and Process Improvement?
Every business runs into issues with their processes from time to time. We’ve all seen situations where a formal process was never developed in the first place, one was implemented but didn’t achieve its intended result, or the process was …
Move Aside, Millennials: Generation Z Enters the Market
You’ve heard of millennials, but there’s a new generational cohort rapidly coming of age: Generation Z.
Most define Gen Z as those born after 1995, but some draw the line as early as 1993 or as late as 2000. We …
Direct Mail is Among the Most Effective Media for Health Insurance Marketing
For years, direct mail has been the primary lead generation vehicle for most segments of the financial services market, primarily lending. By leveraging credit data, financial marketers are able to send very specific offers of credit (credit cards, mortgages, personal …