Direct Marketing News, Tips & Trends
The Missing Link in Omnichannel Marketing
Target Marketing magazine recently published an eye-opening study, “Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience,” that detailed the state of readers’ current omnichannel marketing efforts. We completely agree with the 74% of respondents who ranked …
IWCO Direct “Postal Nerd” Kurt Ruppel Adds “EMA Member of the Year” to His Resume
The annual EMA Spring Meeting is like a family reunion with all your favorite relatives in one special place. The theme of this year’s meeting, “Expanding the Possibilities,” telegraphs what EMA does best. It recognizes challenges, conducts economic …
2018 Continuous Improvement Conference: Culture is Key
The Continuous Improvement (CI) Conference provides a range of opportunities for any company. On one hand, you’re there to find out how you can make things better for your team and your clients; on the other, you may be made …
Meeting Big Goals for Workflow Improvement
One nice thing about working for IWCO Direct is leadership’s focus on continuous improvement, quality, and Lean principles. Steel Partners also encourages us to set Big Hairy Audacious Goals—and that’s just what we’re doing by investing in a large …
At PostalVision 2020, Pros Agree: Risk Intolerance Won’t Save the Mail Industry
Last week, I had the opportunity to participate in the eighth PostalVision 2020 conference. This visionary gathering of stakeholders involves conversations about the future of postal services and other delivery operations. It’s a great opportunity for those of us who …
