Direct Marketing News, Tips & Trends
It’s Time for Marketing Personas to Get Real
I am old enough, though just barely, to have met more than a few unsung heroes of the advertising world. I’m talking about those people who worked in agencies making the successful campaigns we have all come to know and …
How to Create a Family of Campaign Design Elements to Stay On-Brand Across Channels
A mailpiece rarely exists in a vacuum. Typically, there are other marketing channels to consider, current campaigns to utilize, or other branding efforts to take into account. Many times, we’re tasked with developing an entire campaign, whether it’s part of …
Things to Keep in Mind When Marketing to Dads This Father’s Day, Or Any Day
Father’s Day is always special for me, but not because of the attention, the gifts, or even for getting to pick what I want to do for the whole day. It’s special because it’s a reminder of all of the …
How Our Product Design Guide Provides Continuing Education for Product Development
Continuing education is an excellent way to keep pace with the latest products and technology. Regardless of your career path, there are many ways to stay current with a vast array or courses and information available. Designing direct mail is …
The Value of an IWCO Direct Summer Internship
When most people think of summer, they think of beaches and vacations. For many college students, however, summer is the time to look for some of the most valuable experience they can receive: an internship. The importance of a college …