Direct Marketing News, Tips & Trends
Disaster Recovery Will Be Reimagined at DRJ Fall 2018
Mail-Gard is considered an industry leader in print-to-mail disaster recovery services and has been since its inception in 1996. As a leader in business continuity and disaster recovery (BC/DR) we always work diligently to research the latest trends and innovations. …
SharePoint Workflow Management Helps Us Aim for Faster Client Communication
SpeakingDIRECT readers know the value our internal teams have found in SharePoint, a workflow management tool that helps us improve workflow in real time and improve communication and collaboration between teams. In my last article, I mentioned a new …
The ANA Throws the DMA a Lifeline
The Association of National Advertisers’ (ANA) acquisition of the DMA is the life preserver that CEO Tom Benton worked hard to find.
For the past decade, the DMA has steadily lost membership, money, and relevance in the marketing and …
A Human Touch Makes All the Difference for Personalized Direct Mail
We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire …
Seeking a Summer of Experience—The 2018 IWCO Direct Interns
The one thing a college-aged student dreads as spring comes to an end is not having an internship locked down for summer. As more and more students compete for real-world opportunities, it gets harder to know where to turn to …
