Performance Marketing Insights
2021 Holiday Shopping Recap: Season was Strong Despite Supply Chain Concerns
If you read my blog posts, you know that I love shopping. The holiday season, November 1 to December 24, is my favorite time of year for shopping…the decorations, the music, and the sales. The 2020 holiday shopping season was disrupted due to COVID-19 restrictions and in-person shopping included social distancing, a facemask, and hand sanitizer. What would disrupt the 2021 holiday shopping season?
USPS Mailing Promotions Make Your Direct Mail More Compelling and Reduce Cost
At IWCO Direct, we spend a great deal of time thinking about what drives the success of our clients’ marketing programs, which includes taking advantage of available promotions that can help marketers drive more robust response at a lower cost. As my colleague Marcus Johnson discussed last week, direct mail remains an essential part […]
Direct Mail is Appointment Marketing – Is It Part of Your Marketing Mix?
Let’s play a game (not Tic Tac Toe). How many ways can you think of to market your product or service? Instead of “ways,” you may prefer technical terms such as channels. Or tactics. Or marketing mix. Or even media plan. Let’s name a few, including the obligatory digital option: Digital — I’m lumping various […]
IWCO Direct Enjoyed an Exciting 2021 and is Poised for an Even More Exciting 2022
It’s been an exciting year at IWCO Direct. Last June, we announced a $50 million strategic investment designed to accelerate our evolution as a leading strategic solutions partner―the largest single investment in the company’s 52-year history. A major portion of that investment is transforming our production platform to allow us to meet the ever-evolving needs of performance marketers.
Happy Holidays from IWCO Direct
It’s been an extraordinarily busy year at IWCO Direct, and we have a lot to be thankful for. This time of year, we’re always reminded of how remarkably proud and appreciative we are of our employees’ spirit of giving back throughout the year. At Thanksgiving, we held food drives to support local food banks near […]
Three Trends to Drive Marketing Performance in 2022
It’s that time of the year again! All of the so-called ‘marketing experts’ release their lists of the ‘hot 2022 marketing trends that will define your success’ that marketers must pay attention to or else they will fail miserably. Of course, as loyal readers of my blog, you’ll recall my “Ode to Trends” […]
Where is the Paper Market Headed in 2022?
In 2021, the direct mail industry saw rapid and consistent change. Key influences of these changes included a shift in the U.S. remote workforce, global supply chain disruptions (particularly the paper market), and national labor shortages, which drove evolution as companies looked for new ways to reach consumers. We expect this period of rapid change […]
Digital Commingling: The Next Step in Postage Optimization
Optimizing postage spend is built into IWCO Direct’s DNA. In our announcement last week on the addition of seven new HP digital presses we discussed how our new equipment will drive shorter production cycles with less time from data to delivery for our clients. Another benefit this expansion of our industry-leading digital print platform offers is the ability to further optimize postal qualification and manage postage spend through a process called digital commingling.
Grateful for Friends, Family, and Business Partners
All of us have dealt with some very challenging times over the last 18 months or so. Change has not just been a major topic, but a necessity for many in our personal and professional lives. What these trying times have also shown, however, is one thing that doesn’t change is the need for gratitude. […]
Data is at the Heart of Performance Marketing―So is Data Security
Leveraging data analytics to predict and fulfill campaign success is at the heart of performance marketing. The data that drives these campaigns is a powerful tool and it is more important than ever to protect it. At IWCO Direct, we use multiple security controls and frameworks to guide our data security practices.
