Direct Mail News and Tips & Direct Marketing Trends
When it Comes to Sustainable Paper, Canopy Reminds Us That Natural Forests Matter
Earlier this week, our friends at Canopy sent us a great article about Canada’s global forest legacy and reminded us of an article they wrote on this topic for Printing Impressions. IWCO Direct has been working […]
thINK 2016 is Just Around the Corner
For those of you who haven’t heard, I was named the conference chair for the 2016 thINK Conference that starts in just over a week in Boca Raton, FL. Since my last update in July, we […]
How an Automated Workflow Benefits Direct Marketing Programs
Fans of late night infomercials may recall the famous tagline for the Ronco Rotisserie Oven: “Just set it and forget it!” In some respects, that’s how automated marketing programs are designed to function. Business rules and […]
DRJ Fall World 2016 Showcases How Disaster Recovery Planning Is More Important Than Ever
Mail-Gard has been securing and ensuring print-to-mail continuity for 20 years. Every year for the last two decades, we’ve made an appearance at Disaster Recovery Journal (DRJ)’s Fall World event to stay in sync with the pulse of the industry.
USPS Mailing Promotions Feature Costs Savings While Encouraging Best Practices
The Postal Service’s suite of 2017 mailing promotions should look familiar to marketers, as it features many encores of themes that have become popular over the past few years. Promotions are designed to not only save […]