Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.  

IWCO Direct Presents Live at NPF “Direct Mail: The Key to Marketing Success”

Posted May 11, 2022 by in Announcements, Postal Issues Updates

Wow! Who would have thought when the postal community gathered in May 2019 for the National Postal Forum (NPF) in Indianapolis that it would be three long years before our community could get together in-person again? That’s why this admitted “postal geek” is so eager to reconnect with his mailing industry friends at this year’s National Postal Forum at the Phoenix Convention Center, where the theme will be “Facing the Future. Together.”

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APTech Sponsored Amplify Show Coming to Minneapolis

Posted May 4, 2022 by in Announcements, Direct Mail Production

During my more than 30 years in the print industry, I have seen direct mail as a media form constantly evolve and change. You must adapt and grow with the advances in technology, or be left out in the cold (and I am not just saying that as a resident of Minnesota.) As a board member of the Association for Print Technology (APTech), and VP of Operations at IWCO Direct, I feel it is important to share information on the new technology, latest trends, and events in the print industry with our valued clients.

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Integrating Digital and Physical Media Drives Success with Millennials and Gen Z

Posted April 27, 2022 by in Direct Mail Marketing

It’s no mystery why brands want to market to millennials and Gen Z consumers. The U.S. alone is home to approximately 87.5 million millennials (born 1981-1996). That sounds impressive—until you learn that the latter Gen Z (born 1996-2012) is the largest generation in American history, making up 27% of the population. Together, the two generations hold $165 billion in purchasing power.

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Direct Mail Testing: Why Good is Never Good Enough — And How to Keep Getting Better

Posted April 13, 2022 by in Strategy and Analysis

Do you ever get the feeling we live in a “what have you done for me lately” world? Maybe it’s not a feeling for you; it’s your reality. If your work is measured in any meaningful way — and more is these days since data makes the world go ‘round — you could find yourself thinking that good is never good enough. That might be true, but there is an upside. Direct mail testing is a good example of how measurement is a positive.

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IWCO Direct’s Employee Engagement Committees Build Connections and Encourage Teamwork that Leads to Award-Winning Performance

Posted April 6, 2022 by in Announcements

With more than 1,500 employees who work on three campuses plus remote offices, how do you keep your team engaged, dedicated to excellence, and excited to work each day? At IWCO Direct, the answer is our employee engagement committees. Employee Engagement Committees Create Connections in a Pandemic Environment When I rejoined IWCO Direct after more  […]

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IWCO Direct Wins Gold Mailbox ECHO Award

Posted March 30, 2022 by in Announcements, Strategy and Analysis

For the second year in a row, the IWCO Direct Marketing Creative Services team has been honored at the International ECHO Awards sponsored by the Association of National Advertisers (ANA). We are proud that the extraordinary success for our healthcare client has been recognized with the 2022 USPS Gold Mailbox Award. It is further proof  […]

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Creating Order from Chaos: How IWCO Direct 1to1 Simplifies AEP

Posted March 23, 2022 by in Dynamic Content Management

There is a tendency to view technology merely as supporting work activities. Without question, technology enables efficient workflow and simplifies activities. But technology is not just a supporting player in high performance marketing campaigns. The limit on what technology can accomplish is not functional capability, but rather the lack of vision to imagine what’s possible.  […]

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