Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

 

My Vision and Focus as the New CEO of IWCO Direct

Posted May 20, 2020 by in Announcements

Half-way through my first week as the new CEO of IWCO Direct, I am impressed by our culture. Jim Andersen has been an inspirational leader, mentor, and friend to me, our employees, clients, and industry partners. I am humbled and honored by the opportunity to work with our employees, clients, and business partners to continue  […]

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Medicare Marketing: How Will COVID-19 Impact This Year’s AEP?

Posted May 13, 2020 by in Strategy and Analysis

As marketers continue to develop their Medicare marketing plans for this year’s Annual Enrollment Period (AEP), the impact of COVID-19 means we are no longer marketing within a business-as-usual setting. While some AEP tactics will change, and others will remain the same, direct mail will remain a key part of an omnichannel strategy. For example,  […]

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3 Questions to Ask When Designing for Digital Printing

Posted April 29, 2020 by in Creative

We talk a lot about the benefits of digital printing and how you can maximize your creative direct mail design through its benefits. What we haven’t touched on is a specific concern when designing for digital printing: how to stop yourself from overusing or maxing out on the features that make digital printing great.

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outer envelope

What Should Your Outer Envelope Say?

Posted April 22, 2020 by in Creative

You probably know the expression “the eyes are the window to the soul.” It’s much the same with direct mail: the outer envelope (OE)—with or without a window—gives insight into the inner contents. The OE is a blank slate for your direct mail package, and has the potential to telegraph what someone will find inside.  […]

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How to Pivot Nonprofit Marketing Strategies During Times of Uncertainty

Posted April 15, 2020 by in Strategy and Analysis

Our world has been turned upside down as we navigate responding to and containing the spread of COVID-19. Nonprofit marketing is no exception. How should nonprofit organizations adjust their marketing strategies during times of uncertainty? I have heard the question, “Should we stop fundraising?” The short answer is No. Your services as a nonprofit are  […]

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painted rocks left by a thoughtful neighbor

15 Ways to Make the Most of Stay-at-Home Orders

Posted April 1, 2020 by in Announcements

Stay-at-home orders are in place in Minnesota and Pennsylvania—where our production facilities are located and the majority of employees reside. IWCO Direct provides essential services according to the Cybersecurity and Infrastructure Agency (CISA) and has been allowed to remain open; however, the stay-at-home orders make nights and weekends at home a bit bleaker looking. But  […]

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