Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.  

2021 Holiday Shopping Recap: Season was Strong Despite Supply Chain Concerns

Posted January 19, 2022 by in Direct Marketing Trends

If you read my blog posts, you know that I love shopping. The holiday season, November 1 to December 24, is my favorite time of year for shopping…the decorations, the music, and the sales. The 2020 holiday shopping season was disrupted due to COVID-19 restrictions and in-person shopping included social distancing, a facemask, and hand sanitizer. What would disrupt the 2021 holiday shopping season?

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USPS Mailing Promotions Make Your Direct Mail More Compelling and Reduce Cost

Posted January 12, 2022 by in Direct Mail Marketing, Postal Issues Updates

At IWCO Direct, we spend a great deal of time thinking about what drives the success of our clients’ marketing programs, which includes taking advantage of available promotions that can help marketers drive more robust response at a lower cost.   As my colleague Marcus Johnson discussed last week, direct mail remains an essential part  […]

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IWCO Direct Enjoyed an Exciting 2021 and is Poised for an Even More Exciting 2022

Posted December 29, 2021 by in Announcements, Direct Mail Marketing

It’s been an exciting year at IWCO Direct. Last June, we announced a $50 million strategic investment designed to accelerate our evolution as a leading strategic solutions partner―the largest single investment in the company’s 52-year history. A major portion of that investment is transforming our production platform to allow us to meet the ever-evolving needs of performance marketers.

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Happy Holidays from IWCO Direct

Posted December 22, 2021 by in Announcements

It’s been an extraordinarily busy year at IWCO Direct, and we have a lot to be thankful for. This time of year, we’re always reminded of how remarkably proud and appreciative we are of our employees’ spirit of giving back throughout the year. At Thanksgiving, we held food drives to support local food banks near  […]

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Where is the Paper Market Headed in 2022?

Posted December 10, 2021 by in Direct Mail Production

In 2021, the direct mail industry saw rapid and consistent change. Key influences of these changes included a shift in the U.S. remote workforce, global supply chain disruptions (particularly the paper market), and national labor shortages, which drove evolution as companies looked for new ways to reach consumers. We expect this period of rapid change  […]

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Digital Commingling: The Next Step in Postage Optimization

Posted December 1, 2021 by in Postal Issues Updates

Optimizing postage spend is built into IWCO Direct’s DNA. In our announcement last week on the addition of seven new HP digital presses we discussed how our new equipment will drive shorter production cycles with less time from data to delivery for our clients. Another benefit this expansion of our industry-leading digital print platform offers is the ability to further optimize postal qualification and manage postage spend through a process called digital commingling.

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Grateful for Friends, Family, and Business Partners

Posted November 23, 2021 by in Announcements

All of us have dealt with some very challenging times over the last 18 months or so. Change has not just been a major topic, but a necessity for many in our personal and professional lives. What these trying times have also shown, however, is one thing that doesn’t change is the need for gratitude.  […]

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