Direct Marketing News, Tips & Trends
Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.
AI Content Analysis Drives Higher Response Rates
Marketers will tell you content and messaging are critical components to drive campaign success and return on marketing investment (ROMI). If this seems obvious, why is it such a challenge for marketers to identify content that increases response rates and drive the desired customer experience (CX) and action? Content analysis is the answer (or at […]
Stephen Flood and Sherri Bonacci Join Our Team
Our week is getting off to a fast and exciting start with today’s announcement that Stephen Flood has joined our team as executive vice president–sales and Sherri Bonacci has joined as senior vice president of supply chain and competitive improvement planning. They are both seasoned marketing veterans who bring a wealth of experience and unique skillsets […]
Earn a Postage Discount While Enhancing Your Marketing Campaign with Informed Delivery
In a little more than a month, the Postal Service’s Informed Delivery mailing promotion will give marketers the opportunity to earn a two percent postage discount while expanding the reach of their direct mail campaigns. Informed Delivery is a USPS product that seamlessly links your mailpiece to digital experiences. It works by sending subscribers an […]
Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9
We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years […]
An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?—Rules 4-6
Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for Target Marketing a few years ago. Let’s move on to questions four through six. All […]
An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?
We’re always on the lookout for and appreciative of essential advice for direct mail producers. A tip of the hat, then, to Paul Mcquillan and an unnamed marketing seminar speaker, whose direct mail checklist I recently came across in a piece Paul wrote for Target Marketing.
Tips for Restarting Your Marketing During COVID-19
Wondering how to restart your marketing during COVID-19? We’ve seen extensive change in consumer behavior over the past few months. Some of the change is expected to be temporary, and some is expected to continue long into the future. You’ll need to accommodate these changes as you restart your marketing while COVID-19 continues. The national […]
Enhanced Marketing Technology Drives Capability, Capacity, and Efficiency
We’re always on the lookout for new marketing technology that will make us more efficient and our clients more successful. What drives our technology enhancement decisions? In most cases, capability, capacity, and cost are all major factors in the equation. Another key factor is understanding what consumers respond to and what our clients tell us […]
Why Marketers Should Stress Over Addressing Recipients of Their Offers
Not too long ago, I talked about how to address formal mail properly for the 21st century. At the end of the post, I attempted to soften the hundreds of words of etiquette by saying that even if you don’t get it totally right, it’s the effort and thought that counts.
Direct Marketing In the COVID-19 Era
“I don’t know.” “We’re not sure.” “Even the experts can’t say.” “Everything is still so uncertain.” The comments above aren’t about the coronavirus. They’re about when business will “get back to normal.” Welcome to marketing in the COVID-19 era.
