Direct Marketing News, Tips & Trends
Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.
How MSOs Can Master Their Marketing in the Age of Bundles
With eleven days until the premiere of “This is Us” season four, I realize I’m not alone in my TV fandom. With millions of Americans having personal experiences with the TV they watch, MSOs have a unique opportunity to reach them […]
DRJ Fall 2019: Disaster Recovery Resiliency in an Uncertain World
As a long-time member of the Business Continuity/Disaster Recovery (BC/DR) industry, Mail-Gard finds great value and an important sense of community among our BC/DR peers. One of those valuable partnerships is with the team at Disaster Recovery Journal (DRJ), and we have a long history of exhibiting at their biannual conferences […]
Breaking Down Silos: Building the Business Case for a Dynamic Content Management Solution
A recent experience I had at a local coffee shop made me think about how we are all demanding customization in commercial interactions. The person behind me in line walked up to the counter and ordered a triple venti soy no foam latte. I immediately thought, “This is a dynamic content management solution in action” […]
3 Things to Keep in Mind When Marketing to Gen Z
My generation has a lot of names, including “post-millennials,” “the homeland generation,” and my personal favorite, “the iGeneration.” Whatever you call us, Generation Z is coming of age—and so are our wallets. Gen Z is the generation born from the mid-1990s to the early 2000s […]
Fall 2019 Could Be a Busy Time for Postal Policy Wonks
“Hurry up and wait” has been the theme for those of us engaged with the U.S. Postal Service this summer. While we have moved forward on a few fronts, we continue to wait for resolution on others. Let’s dig into our 2019 postal updates […]
