Direct Marketing News, Tips & Trends
Data and Multichannel Marketing Take Center Stage at PRINT 17
On Wednesday, my colleague, Matt Shanahan, provided an overview of his PRINT 17 experience. During the show, he led an IWCO Direct operations team exploring enhanced technologies that will drive even more efficient and effective direct mail production for …
PRINT 17 Was a Dream for Our R&D Team
Members of our Operations and Marketing teams were in Chicago last week for PRINT 17. We came away with a lot of great information and wanted to summarize what we learned from a research and development perspective today, while recapping …
How Chewy Combines Mail and Service Excellence to Drive Customer Loyalty
Dog lovers quickly agree that our pets are members of the family. According to a recent Fortune-Morning Consult Poll, 76% of owners classify their pets as “beloved members of the family,” compared to the 19% who responded that they’re …
Don’t Wait Until the Last Minute to Put Together Your Holiday Marketing Plans
There is something special about planning my holiday shopping adventure, sipping on a hot peppermint mocha latte lite with my shopping list and store coupons in hand. Although I tend to buy little gifts throughout the year, I enjoy the …
Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates
The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct …