Direct Marketing News, Tips & Trends
The Right Way to Use Color Personalization in Your Envelope Design
In a world where consumers are bombarded with hundreds of ads a day, we’ve been conditioned to make snap decisions on what deserves our attention and what doesn’t. When you think about it that way, envelopes are everything when it comes to direct mail design. The envelope needs to capture your recipient’s attention and spark […]
Why Personalized Envelopes are Taking Off (and Why it Took So Long)
Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […]
What You Should Know About GDPR and Direct Mail
While studying in Ireland last semester, the General Data Protection Regulation (GDPR) was a main focus in my business courses, and my professors emphasized the impact it would have on global marketing. When I returned to the U.S. on May 20, GDPR wasn’t being treated as another cryptic acronym my friends needed to know for […]
How Steel Business System Lean Champions Bolster Our Continuous Improvement Initiatives
Change has been accelerating at IWCO Direct. The biggest catalyst for change has been our acquisition by Steel Connect, which had a ripple effect for many other aspects of our business. For example, we are now a publicly traded company and have more resources and backing to support innovation. However, as far as our day-to-day […]
Paper Industry Sustainability is a Team Effort
In February, we gave you an update on the progress we made to advance IWCO Direct’s sustainability efforts in 2017. As a leading provider of direct marketing services, we understand the importance of actively finding new ways to improve our offerings while maintaining our strong role as environmental stewards. Environmental responsibility is a journey, not […]
