Direct Marketing News, Tips & Trends
Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.
Design for Multichannel Marketing Starts with Direct Mail
Not too long ago, my colleague, Marcus Johnson, shared his thoughts on writing copy for different marketing channels. Creative design also needs to be tailored for each element in multichannel marketing. When the IWCO Direct creative team designs multichannel marketing campaigns for our clients, we always start with the direct mail piece. Why? Because […]
IWCO Direct Launches Innovation Initiative
We are excited to announce a new corporate-wide innovation initiative that is focused on developing new, creative ways of engaging with our clients, our partners, and our internal teams to drive cost and process innovations for both IWCO Direct and our clients. This project will approach innovation from multiple facets, ensuring that the innovations we […]
Authenticity and Transparency Are Key When Connecting with Millennials and Gen Z
Consider what millennials and Gen Zers spent their formative years witnessing: 9/11, stock market crashes, economic recessions, mass unemployment, global warming and climate change, and other none-too-pleasant events and worst-case scenarios. Oh, and a global pandemic, though classifying that as a “formative years” event—even for Gen Z—may be a bit generous. This has led to […]
IWCO Direct’s Plans for 2021: Enhancing Technology and Expanding Our Team
When I joined IWCO Direct in May, I looked forward to the challenge of continuing to advance our highly effective, data-driven marketing solutions and help our clients achieve even greater marketing success. While the persistence of the COVID-19 pandemic has made pursuing this goal more challenging than any of us could have anticipated, I’m pleased to report that the IWCO Direct team has stepped up and stayed focused on powering the success of our clients’ marketing programs.
2020 Year-End Postal Issues Update
As one of the most challenging years in recent memory draws to a close, we wanted our final postal issues update of the year to reflect on what has been a bumpy year for the U.S. Postal Service and take a look at what may be ahead in the coming year.
CI Team Drives Process Improvements Across the IWCO Direct Platform
The IWCO Direct Continuous Improvement (CI) team has had a busy year engaging in more than 100 projects. We’ve worked with our operations partners to streamline process improvements, reduce waste, and enhance quality through new training and employee engagement initiatives. Projects we’ve tackled this year include: Streamlining Processes Innovation Initiative: Our team is providing project […]
Holiday Shopping Trends Reshape Retail Direct Marketing Efforts During the Pandemic
Before we explore the latest holiday shopping trends, I want to wish our readers and subscribers a safe and healthy holiday season! The holidays are a special time for traditions—decorating, baking, gift giving, and—my favorite tradition—shopping. For my annual shopping trip, I gathered my shopping list, my direct mail and email ads and coupons, and […]
Are Critical Communications Part of Your Disaster Recovery Plan?
This year has proved to be stressful and challenging for most businesses, and Mail-Gard is no exception. When the COVID-19 pandemic began this spring, we had the challenge of protecting our employees and finding ways to safely work together while also supporting our clients with their own challenges caused by COVID-19. We’ve all discovered a […]
2020 G7 Color Management Accomplishments Ensure Client Brand Standards Are Met
While 2020 will go down as one of the most difficult years in recent memory, the IWCO Direct Color Technical Support (CTS) team has continued to find ways to succeed and ensure client brand standards are met. Our team has moved forward with projects that provide the service our clients and partners continue to rely […]
How to Write Direct Response Copy in Any Channel
Staring into the abyss of writing direct response copy for a multichannel marketing campaign? Pull up a chair and let’s discuss. First, define the scope. Say you have direct mail, email, ad-like objects (think banner/display ads, including those for different online platforms like mobile, tablet, and desktop), and social media. We could go deeper, but […]
