BETTERInsights Blog

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David Klempke

Maximizing Customer Experience with Generative AI

In today’s fast-paced business landscape, incorporating generative AI has become increasingly enticing. Harnessing generative AI’s capabilities for improving customer experience is an exciting challenge that many organizations are beginning to explore. David Klempke, Director of Client Marketing Technology Solutions at IWCO, shares three practices marketers can adopt to leverage generative AI to enhance customer experiences and how we adopt these practices at IWCO. Practice 1: Develop a Customer Experience Strategy Chatbot augmentation is a common customer experience application. AI’s capabilities extend far beyond chat functions and can improve various customer touchpoints. However, given the power and novelty of generative AI,

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Happy people standing around table with food.
Missy Smutny

Giving Thanks and Giving Back

A Thanksgiving Message from IWCO Thanksgiving reminds us to pause and appreciate the many blessings in our lives. At IWCO, we are deeply grateful for

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Bob Rosser

Growing the Mail Channel

Using new USPS growth incentives to grow your mail channel  Fall typically means marketers are busy with budget and strategic planning for the coming year.

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