Direct Marketing News, Tips & Trends
Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.
How Our Workflow Processes Support Content Development
The IT department might not be the first thing that comes to mind when you think of establishing processes, creating guidebooks or workflows, and improving references to simplify training, but a new team at IWCO Direct is changing that. The Information & Process Services Department, a part of our IT organization, offers a variety of […]
Who Cares About the Oxford Comma? We Do!
It’s the little things in life that bring real joy. A cool drink on a hot day, a favorite song on the radio, a well-placed Oxford comma. Ah, yes, the Oxford comma: grammar’s hot-button issue (you may be shocked to hear that grammatists have tempers, but oh boy—the Oxford comma gets us going) [...]
The Outer Envelope is Key to Getting Your Direct Mail Opened
Fair or not, your audience is always going to judge your direct mail by its outer envelope. Their three-second assessment of your outer envelope (part of the 3:33 rule of direct mail—a topic in itself) will make or break your mailing. If they’re not moved to open the envelope, you don’t get to talk to them [...]
10 Ways to Help Turn an Internship into a Full-Time Position
Most workplace interns are current college students, and their internships are usually for college credit and/or professional experience. My first internship was between my junior and senior year of college. I learned a lot and was even offered a position with the company after my internship ended. Actually, 52% of interns are offered a full-time […]
How Physical Security Controls Strengthen Data Security
People tend to think of data security as an online issue, with attempts to access important information being conducted from remote locations. Whether it’s a movie or TV show about an information heist or a news article about a data breach, such stories tend to present the culprit as a hooded scoundrel, hunched over a […]
