Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Communicating During the COVID-19 Outbreak

Posted March 25, 2020 by Ashley Leone in Creative

If you haven’t been sending out messages related to your COVID-19 response to employees, customers, prospects, and others, you need to start now. Consistent communications regarding how your business is dealing with this public health issue serve a broad range of purposes.

Considerations for Marketing During a Pandemic

Posted March 20, 2020 by Wes Sparling in Strategy and Analysis

COVID-19, the desire to minimize the spread of the virus that causes it, and the mounting fear associated with the idea of a pandemic have already caused extensive behavior changes across the U.S.: travel restrictions, canceled meetings, increases in online shopping, restrictions on group meetings, school closures, and more. History has shown us that when […]

The Human Element of Data Driven Marketing on Display at ANA Masters of Data & Technology Conference

Posted March 18, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis

At the beginning of March, a few of my colleagues and I attended the ANA’s inaugural Masters of Data and Technology Conference. This conference was started because ANA found that mastering data and technology is one of the top strategic priorities of CMOs, and it’s no wonder.

Showcasing Our Critical to Quality Initiative to the Manufacturing Alliance

Posted March 11, 2020 by Meg Hanaman in Announcements

In February, IWCO Direct hosted the Manufacturing Alliance Lean Enterprise Peer Group for a Critical-to-Quality (CTQ) event to showcase efforts we’ve made to ensure customer satisfaction. The Manufacturers Alliance is an association that provides a platform for manufacturers to come together for training, education, best practice sharing, and exchanging industry ideas.

Avoid These Three Direct Mail Bad Habits in 2020

Posted March 4, 2020 by Marcus Johnson in Creative

I’ve built a shiny metaphorical bandwagon, and I’m inviting you all to jump on and help me improve the quality and effectiveness of creative direct mail writing in 2020. At the same time, we’re going to—once and for all, I hope, although I know better—say a final farewell to a few nagging direct mail bad habits.