Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

 

Grateful for Friends, Family, and Business Partners

Posted November 23, 2021 by in Announcements

All of us have dealt with some very challenging times over the last 18 months or so. Change has not just been a major topic, but a necessity for many in our personal and professional lives. What these trying times have also shown, however, is one thing that doesn’t change is the need for gratitude.  […]

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IWCO Direct Included in Coveted Aspire Leaderboard for Service Providers

Posted November 3, 2021 by in Announcements, Dynamic Content Management

Over the past four or five years we have been on a journey to build and improve IWCO Direct 1to1℠, our dynamic content management system powered by Messagepoint. The ability to provide our clients with the tools they need to deliver highly personalized offers across channels at “the Speed of E” is incredibly important and has been a pursuit our team has worked on tirelessly. As a result of our efforts, IWCO Direct was recently included in the prestigious Aspire Leaderboard for CCM-CXM Service Providers (free registration required).

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We Are Ushering in A Golden Age of Color Accuracy and Consistency

Posted October 27, 2021 by in Direct Mail Marketing

Companies invest tremendous resources into developing the colors that represent their brand. With brand identity such an important matter, it’s no surprise they demand color accuracy and consistency across all their materials. However, this can create quite a challenge when various pieces are produced on different equipment, which are all calibrated differently, not to mention  […]

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Accelerating the Speed from Data to Delivery

Posted October 6, 2021 by in Direct Mail Production

Marketers’ needs are evolving. Our clients tell us they require even more focus on data and analytics to drive enhanced personalization and relevance in their messaging; they’re looking for automated tools to streamline the management of marketing content and creative across channels; and their most pressing need is to accelerate speed-to-market. Utilizing the latest in  […]

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Direct Mail Strategies to Engage a Hispanic Audience

Posted September 29, 2021 by in Strategy and Analysis

Today, Hispanics make up 20% of the U.S. population. At 62.3 million, they are the fastest growing population segment that fuels demographic changes, cultural transformation, and economic growth. Yet, many marketers struggle to engage with this large audience and often fail to provide them with culturally relevant direct mail. There are three myths we hear  […]

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How Our Expanding Tech Stack Powers Omnichannel Marketing Programs

Posted September 15, 2021 by in Direct Marketing Trends, Dynamic Content Management

In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a  […]

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