Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

 

Match Your Holiday Marketing Efforts to the Moment

Posted October 28, 2020 by in Direct Marketing Trends

Every year around Halloween, the Leone family gets together for Spooky Dinner. It all stems from past Halloweens when the Leone children were living at home and ate my mom’s halloweenies (pigs in a blanket) before trick-or-treating. My parents decorate their house and everyone arrives in costumes and brings a Halloween themed dish to share.  […]

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Mail is for Memories

Posted October 7, 2020 by in Creative

There’s nothing like a human connection. We can survive not being able to go to movies or eat out at restaurants; we can muddle through distance learning and working remotely. It’s another thing entirely to survive being deprived of human interaction. It’s a weird revelation that’s come out of the pandemic—for all our advancements in  […]

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How Verticals Have Adjusted Marketing Approaches to COVID-19

Posted September 30, 2020 by in Direct Marketing Trends

We’ve been analyzing how various verticals have adjusted their marketing approaches to COVID-19 and the impact on direct mail volumes. When the Winterberry Group released “The Outlook for Data Driven Advertising and Marketing 2020” in January, they projected direct mail to increase 0.6% and digital channels to increase an average of 14.5%. Then the COVID-19  […]

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ANA Data & Analytics Conference: Expert Advice to Sustain, Grow, & Transform Direct Mail

Posted September 23, 2020 by in Direct Marketing Trends

The second annual ANA Data & Analytics Conference, hosted by American Express, was virtual this year, but its impact and insights were very real. ANA promised the audience would hear from key experts on innovation in data-driven tools and new technologies, personalization, brand and creative techniques founded in neuro-marketing, as well as the latest in compliance and privacy laws. More than 20 of my IWCO Direct colleagues registered for the event, and all who dialed in agreed it was a rousing success.

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A Discussion of Direct Marketing Trends with the AMA Southern Connecticut

Posted September 16, 2020 by in Direct Marketing Trends

I recently participated in a virtual panel for American Marketing Association’s southern Connecticut chapter on direct marketing trends titled "An Industry Reset: The Resurgence of Integrated Marketing and Direct Mail.” There were some 60 marketers from the greater New York area in attendance who had great questions for me and the other two direct and digital marketers on the panel. Here are a few of those questions and a summary of some of my responses:

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Measuring and Improving Our Environmental Footprint

Posted September 9, 2020 by in Sustainability

The data has been collected and numbers have been crunched, and we are proud to announce the publication of our 2019 Environmental Snapshot. This annual infographic has been a one-page representation of some of the many metrics we monitor when evaluating our environmental performance over the past few years. It’s been fun for our team to look back to see how much we’ve improved and how our focus has shifted to different aspects of sustainability over time.

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Check Out Our Latest Color Management Projects

Posted September 2, 2020 by in Direct Mail Marketing

IWCO Direct’s Color Technical Support (CTS) team has had an active year continuing to sharpen our color management tools to ensure even better color fidelity for our clients’ printed products. Here are some of the latest projects that have been keeping us busy: New Calibration Method One of our biggest color management achievements this year  […]

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Direct Mail Advice for Marketers Planning Fall Mailings

Posted August 28, 2020 by in Direct Mail Marketing, Postal Issues Updates

On Wednesday, we took a high-level look at concerns about operational changes that are happening at the U.S. Postal Service and have been a prominent part of recent news cycles. Today, we’re offering direct mail advice to  marketers on what they need to understand about working with the Postal Service while planning their fall direct  […]

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