Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.  

A Thanksgiving Message from IWCO Direct’s CEO

Posted November 23, 2022 by in Announcements

Greetings from IWCO Direct! I hope this post finds you and your families healthy and happy. Thanksgiving is my favorite holiday because it is a national holiday celebrated by everyone in the United States. For me, Thanksgiving brings to mind family traditions, a long weekend to gear up for the holiday season, football games, parades, and shopping. But most importantly, Thanksgiving is a day devoted to saying thank you and expressing gratitude.

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IWCO Direct Salutes Veterans

Posted November 9, 2022 by in Announcements

November is designated the “Month of Gratitude” by IWCO Direct’s Engagement Committee. The occasion that comes to mind when we speak of gratitude is Thanksgiving. However, I’d ask people not to forget the men and women who served our country throughout our history and continue to serve today. Veterans Day reminds us to be thankful  […]

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Making Cybersecurity a Habit You Practice Every Day

Posted November 2, 2022 by in Data Security

Last month, I was asked to contribute a blog showcasing October as Cybersecurity Awareness Month. I agreed to write the blog, but I didn’t want it to post in October. Since 2004, October has been Cybersecurity Awareness Month. This works to make individuals aware of the need to protect themselves against threats as technology and  […]

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Getting Better Together

Posted October 26, 2022 by in Careers

In my recent blog, I set a goal to make IWCO Direct a better, safer place to work every day. As we pursue our Strategic Priorities, we are increasing our efforts to provide a workplace where our employees can thrive. Here are some highlights of recent achievements and ways we’re bringing employees together:

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Postal Service Announces January Postage Pricing and Upcoming Mailing Promotions

Posted October 19, 2022 by in Postal Issues Updates

On October 7, the Postal Service filed its proposal to adjust postage pricing for Market Dominant products in January 2023 with the Postal Regulatory Commission (PRC). The PRC has 45 days to review the proposal, so we should know their decision on whether to approve the proposal just before Thanksgiving.  The effective date for the new postage prices is Sunday, January 22, 2023, and the overall average proposed price increase at the class level is 4.2%, but we all know the devil is in the details for price changes like this. Let’s look at a few of them:

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Seven Rules to Get the Most from Your Direct Mail Envelope

Posted October 12, 2022 by in Direct Mail Marketing

I know what you’re thinking. “Hmm. It’s not from anyone I know, at least I think it isn’t. It looks kind of important. I should probably open it. If I don’t, I’ll wonder all day what it is.” Amazing how much power that brown kraft paper envelope — empty of information except your address and maybe an obscure return address — exerts over you. So let’s consider direct mail envelopes, what they do or don’t tell us and why, all in service of getting you to open them.

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Get Your Business Booming by Marketing to Baby Boomers

Posted October 6, 2022 by in Strategy and Analysis

Normally, I preach about the benefits of marketing to the newest generations of buyers, Gen Z and millennials, and for good reason—these two generations represent $165 billion in spending, and earning their loyalty now could mean decades of repeat purchases in the future. But that’s not to say that the young bucks are the only generations you should be marketing to. Today, we take a couple steps back to look at the importance of marketing to baby boomers.

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