Direct Marketing News, Tips & Trends
3 Simple Ways to Make Your Mail Irresistible
Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is …
What We Accomplished as IWCO Direct Summer Interns
Summer is drawing to a close, and with it comes the end of IWCO Direct’s summer internship program. This is my fourth year as an intern here, and each time the end of the summer rolls around, I’m astonished by …
5 Security Questions to Ask Your Marketing Partners
One-to-one messaging is alive and thriving in both print and pixel-based marketing channels, and combining physical and digital marketing has been proven to increase response rates. To unlock this value, marketers are tapping into data they’ve never had available before …
Where Does Cluster Analysis Fit into Your Marketing Strategy?
In my most recent post, I addressed the strengths and weaknesses of marketing personas and analytic segmentation. To continue that conversation, I would like to step back and address a more common database marketing tool: clustering. Keep reading for …
Year Over Year, Our Sustainability Initiatives Help Us Move Up the Canopy Blueline Ranking
We’ve explained in the past that embracing environmental stewardship requires an understanding that it’s more a marathon than a sprint. It takes a commitment to developing a plan and setting goals, and then working hard to get a little better …