Direct Marketing News, Tips & Trends
Farewell, Summer 2018: What We Loved (and Didn’t) About Our IWCO Direct Internships
The following is part two of a three-part series from the Summer 2018 IWCO Direct interns. For part one, click here. In our short time as interns, we had the unique opportunity to observe IWCO Direct from an outsider perspective for the first couple of weeks… then, just like that, we were completely integrated […]
Farewell, Summer 2018: What We Learned During Our IWCO Direct Internships
The following is part one of a three-part series from the Summer 2018 IWCO Direct interns. For part two, click here. In June, I had the opportunity to write a blog introducing the 2018 IWCO Direct Summer Interns. Over the next few days, you’ll be hearing about what we learned, loved, and left […]
Choosing Effective Marketing Lists Requires a Deep Understanding of Your Products and Customers
“How do we find the right prospects?” This is an age-old question every business has asked since businesses became a thing. Well, to find the right prospects, start by making sure you have a good understanding of your product or service. That might sound obvious, but it’s essential you’re asking the right questions about your […]
DMAW Bridge Conference 2018: Understanding the “Art & Science” of Integrated Marketing
Like the Super Bowl or the World Series, the 2018 Bridge Conference elicited a big game buzz, as fundraisers from all over the country descended on the Gaylord Hotel in National Harbor, MD. This conference brings professionals together from non-profit organizations of all sizes, as well as companies that help these organizations thrive. More than […]
How We Use Delta E2000 to Enhance Color Fidelity
Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction […]
