The IWCO Direct leadership team includes some of the world’s leading direct marketing experts, who bring a wide range of talent and years of experience to keep our clients ahead of the pack. Read on to learn more about who sets the course at IWCO Direct, then subscribe to our SpeakingDIRECT blog to get their thoughts on the latest direct marketing news and trends delivered directly to you each week.

John Ashe


John leads the team of executives who are responsible for IWCO Direct’s position as a leader in data-driven marketing. He joined IWCO Direct in 2020, bringing an extensive track record of leadership within Steel Partners that will build value for all stakeholders of IWCO Direct. Prior to joining IWCO Direct, John served as President & CEO of Lucas Milhaupt, a Steel Partners company. At Lucas, John was quick to establish systems and structures that enabled the team to successfully overcome some tough market challenges. From 1992 to 2018, John was with OMG, Inc., another Steel Partners company. John served as SVP & GM of OMG’s FastenMaster Division for his last eight years with the company, leading the team to more than double the sales and profit of this key business unit. John is a graduate of Bowdoin College in Brunswick, ME, where he played ECAC-E hockey.

Tedd Aurelius

VP, Head of Marketing Services

With an agency background spanning three decades, Tedd adds to IWCO Direct’s expertise in the development and execution of innovative direct marketing strategies. His agency experience saw him leading award-winning direct marketing efforts for numerous national and international brands. At IWCO Direct, he applies his insights to create new and enhanced client relationships while helping clients achieve measurable results. Tedd attended Michigan State University, served as a mentor for the Richmond Ad Club, has been a guest speaker for multiple universities, and is a former member of the Board of Governors for the Direct Marketing Association’s International ECHO Awards.

Frank Boncore

VP Hamburg Operations

Frank leads our Hamburg, PA manufacturing operations team by working to ensure that the culture is positive and all employees are positioned for success. He joined the company in 1978 and has held multiple roles during that time. He likes to say his specialty is fixing things, and most challenges have fairly simple solutions. Frank takes pride in fostering teamwork and relationships across departments and facilities, encouraging people to work together to reach a common goal, saying, “it’s the dedication and drive of the team that makes success possible.”

Dave Ciocchi

SVP Sales & Customer Solutions

Dave is a high energy and forward-thinking executive sales leader with a proven record providing collaborative, innovative marketing solutions by engaging multiple channels and organizational resources. He brings nearly 40 years of direct marketing experience to his role, where he is responsible for guiding and supporting the IWCO Direct sales and account executive teams in creating innovative solutions that deliver exceptional results for our clients. He holds a Bachelor of Science degree in Business and Speech Communication from Syracuse University.

Sarah Corrigan

SVP HR/Environment Health & Safety

Sarah works collaboratively to strengthen the development, health, and safety of IWCO Direct’s employees. Her focus on job enrichment, wellness, training and development, and pay-for-performance programs guides our ability to recruit, retain, and engage team members, contributing to our company’s success. Prior to joining IWCO Direct, Sarah spent more than 16 years with OMG, Inc., another Steel Partners company, in positions of increasing responsibility, leading to her promotion to Vice President HR EHS in 2018. In addition to her responsibilities at OMG, she helped create a wellness program for Steel Partners and served as Wellness Council Chair. Sarah has a Bachelor of Arts degree from Colby College, and a Juris Doctorate (JD) from Suffolk University Law School.

Jim Gartrell

VP Content Development

As the leader of the Content Development team, Jim is responsible for the transformation and delivery of variable digital content along with advancing new content-related digital technologies. He has been on the leading edge in developing direct mail solutions for three decades as variable data and personalization continued to be a catalyst for change. In 2001 he was recognized as an Innovation Award winner for Best New Product—Jetproof, and he served on the Digital Printing Advisory Council in 2015. Jim graduated from Saint Joseph’s College with a BS in Business Administration.

Reid Holmes

Executive Creative Director

Reid leads our Creative Services team in developing direct marketing campaigns that deliver results, leveraging insights from IWCO Direct’s Account, Strategy, and Data & Analytics groups. He brings a collaborative mindset and more than 25 years of experience as a writer and creative director in creating award-winning campaigns that earn attention. Holmes has served at agencies including Doner, McCann, and Ogilvy & Mather; working with brands like H&R Block, Burger King, and Domino’s Pizza. He is a graduate of Michigan State University.

Ken McDonald

VP Supply Chain

Ken oversees all aspects of IWCO Direct’s supply chain, collaborating with both suppliers and customers to develop new ways to reduce cost, improve efficiency, and generate value for our clients, while driving profitable growth for the company. He is a flexible and collaborative leader with more than 20 years of experience successfully executing best practices in contract activities, supplier performance and risk management, and enterprise logistics and transportation.Ken believes in working together cross-functionally to drive cost optimization, enhance business operations, and improve our clients’ experiences. He is a graduate of St. Cloud State University.

Rick Neumann

VP Minnesota Operations

Rick is an industry veteran with more than three decades of experience. His extraordinary ability to understand workflow and systems, combined with his Lean Six Sigma Black Belt, are the foundation of a career filled with success stories of driving quality and improving labor utilization while reducing production cycle time. Rick leverages technology and processes to drive solutions and meet customer expectations. His engaging leadership approach is based on helping people leverage their strengths to drive their personal growth.

Mark Pritchard


Mark is an energetic, decisive executive who leads our Finance, Supply Chain Management, and IT teams. He has more than 20 years of leadership experience driving change, efficiency and continuous improvement in many industries including retail, business services, technology and direct marketing. Mark embraces technology adoption as a key driver of success and most recently served as CFO for United Safety & Survivability Corporation. He also served as CFO of Data-Mail, as well as CFO and VP of Operations at XSE Group Inc., and CFO of Oxley Group Limited. Pritchard is a graduate of the University of Birmingham, United Kingdom, with a Bachelor of Science degree in Physics. He holds credentials as a chartered accountant by the Institute of Chartered Accountants in England and Wales (ICAEW).

Patrick Sondreal

SVP Operations & Customer Experience

In his role as leader of the Operations, Client Services, Content Development, Total Quality, Training, and Continuous Improvement teams, Patrick sets the company’s strategic priorities for improving quality and processes across the IWCO Direct platform by implementing the Steel Business System, as well as Lean and Six Sigma approaches. A recipient of IWCO Direct’s Special Recognition Award for Exceptional Leadership, he enjoys tackling the fast-paced and challenging side of direct marketing by helping to create a company culture that empowers teams to be successful and exceed client expectations. Patrick is Six Sigma Blackbelt certified and holds a BS in Industrial Engineering from UW-Madison and an MBA from the Kellogg School of Management at Northwestern University. He also served as President of the Woodbury Area Hockey Club in Minnesota, where he built relationships with city leaders to support its long-term growth.

Wes Sparling

SVP Marketing Strategy & Data Analytics

Wes helps clients evaluate the effectiveness of their current direct marketing efforts and sets the strategic direction of their future campaigns. He developed and refined his strategic marketing abilities over 20 years, providing strategic marketing solutions to more than 100 blue chip clients. Wes is excited to be at the center of a new age of marketing, where the ability to create customers is driven by data and analytics but dependent on emotion, creativity, and passion. He believes nearly every element of the marketing mix is (and should be) measurable and accountable. His career began with a BFA in Advertising Design from Grand Canyon University and evolved into executive roles at firms including DDB, Cramer-Krasselt, and Direct Partners (Omnicom). He is also active in his local community, serving as an advisor to a Boy Scouts High Adventure Group in Glendora, CA.

Leah Worley

VP Operations Services

Leah is a talented learning and development professional who is adept at leading multiple work-streams. She uses her skills to simplify complex processes and develop training that enables skill development and performance improvement. Throughout her career, she has been a versatile team player and proven problem solver, who excels at analyzing complex problems and guiding cross-functional teams to identifying and implementing effective, sustainable solutions. Her focus is on facilitating collaboration between locations and departments. Leah looks for ways to leverage the substantial talent on these teams to optimize workflow, develop the team members’ skills, and help them achieve their career goals.