Direct Marketing Industry and Senate Leaders
Remain United On Need For Strong Postal Reform

IWCO Direct, the DMA and Minnesota Senator Norm Coleman continue to champion postal reform amid ongoing negotiations in Washington

Chanhassen, MN (November 8, 2005) — Jim Andersen, President and CEO of leading direct marketing production services company IWCO Direct, and Direct Marketing Association President and CEO John Greco Jr. met with Minnesota Senator Norm Coleman in Washington last week as efforts to reach a compromise on postal reform continue in the Senate. Coleman is co-sponsor of the postal reform bill that recently stalled in the Senate over the inclusion of language that could limit the postal service’s flexibility in setting rates for efficient mailers.

Andersen and Greco applauded Coleman’s continued strong support of reform that would institute a much-needed overhaul of the postal system. “The future of the direct marketing industry depends on creating a more viable and sustainable postal system,” said Andersen. “The postal service’s current 35-year-old business model is ill-suited for today’s fast-paced and increasingly complex communications and delivery landscape.”

The DMA has been working with industry and Senate leaders to encourage a compromise that would once again move the postal reform bill from the negotiating table to the Senate floor. “Senator Coleman understands the vital role that direct marketing plays in the economy and appreciates the critical need for postal reform legislation,” said Greco.

IWCO Direct (www.iwco.com) has served the direct marketing needs of North American companies for more than 35 years. With production facilities in New York and Minnesota, IWCO Direct is one of the nation’s fastest growing providers of direct marketing solutions. IWCO Direct provides direct marketing like no one else by seamlessly supplying all direct mail production services – print, envelope, plastic, mailing, fulfillment, and data services – in an integrated “total package” supply chain solution. IWCO Direct pioneered commingling and continues to provide its customers with dramatic postage savings and faster time to market through its proprietary IWCO P.O.S.T. (Postal Optimization Strategy and Technologies) and RideShare™ commingling and logistics management programs.

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