The Instant Web Companies (IWCO)
Expands Commingling Capacity
Chanhassen, MN (October 13, 2003) — The Instant Web Companies (IWCO),
an integrated direct mail services company, announces the expansion of
its commingling capacity with the installation of its fourth Delivery-point
Bar Code Sorting machine (DBCS).
IWCO pioneered single-pass commingling in 1995 and continues to lead
the industry in commingling capacity and technology. The program was developed
to respond to a marketplace need as targeted mailings increased response
rates, but reduced the percentage of mail qualifying for 5-digit discounts.
IWCO’s Automated Sorting Center now operates four full units of DBCS
equipment, the same equipment used by the USPS to sort mail.
"Installation of our fourth DBCS machine increases our commingling
capacity by 33% and improves inserting efficiencies more than 10%,"
said Jim Leone, vice president-operations. "This expanded capacity
and improved efficiency also gives us more flexibility to meet the needs
of the increasing number of clients who are including commingling in their
postal strategy."
Commingling is the automated sorting of multiple mailstreams into a common
mail tray to drive the highest level of postage discounts. IWCO is one
of only a handful of mailers who provide true commingling services in
the marketplace. Many mailers manually combine mail trays onto single
destination postal skids and refer to that process as commingling; however,
the combining process impacts only destination entry discounts. True commingling
impacts both postage and destination entry discounts for direct marketers.
"IWCO’s vertical solution continues to be proven in the marketplace
to drive substantial cost savings and cycle time reduction opportunities
for direct marketers," said Tom Wicka, executive vice president-
marketing and sales. "Commingling is an important component of our
vertical solution and helps deliver both cost and cycle-time advantages.
In addition, the expansion of our commingling capacity, combined with
our increased personalization capacity, allows us to easily accommodate
complex mailing programs with multiple test panels. Commingling ensures
that test panels are delivered at the same time as controls, enabling
direct marketers to get a true read on the effectiveness of their test
messages, images, and formats."
The Instant Web Companies, headquartered in Chanhassen, MN, has served
the needs of North American direct marketers for more than 34 years. IWCO
provides direct marketing like no one else by seamlessly integrating direct
mail services from a primary campus resulting in streamlined production
for all components – printing, plastics, envelope conversion and
mailing. IWCO’s industry experience and technology along with proprietary
IWCO P.O.S.T. (Postal Optimization Strategy and Technologies) and RideShare™
commingling and logistics management programs deliver dramatic postage
savings and faster time to market.
Download and print this
release with Adobe Acrobat.
(Free Acrobat Reader is available at www.adobe.com/acrobat)
<<back>
|
