The Instant Web Companies Awarded
Production of Delta Air Lines
SkyMiles® Member Communications
Chanhassen, Minn. (October 8, 2003) — The Instant Web Companies
(IWCO), an integrated direct mail services company, has been awarded a
three-year contract for production of the Delta Air Lines SkyMiles®
frequent flyer newsletters, statements and membership credentials. IWCO
began producing Delta’s SkyMiles Insider newsletter, statement and
membership credentials in January 2003.
Delta issued a comprehensive Request for Proposal (RFP) with the objective
of implementing a turnkey business model for fulfillment of all SkyMiles
core communications. The RFP process was designed to identify reliable,
financially stable suppliers possessing the ability to meet or exceed
Delta’s stringent cost, quality and service requirements.
"IWCO was selected based on several key criteria," said Rob
Borden, SkyMiles program director. "IWCO’s advanced technology
platform allows us to implement high quality member communications with
extensive personalization and segmentation. Their turnkey operation provides
a single source for paper, plastics, envelope, inventory management, and
lettershop/production needs. IWCO’s ability to produce all components
at one location allows us to improve our production cycle by two weeks."
SkyMiles communications include the Insider newsletter and statement,
designed exclusively for members, featuring the latest partner offers
and mileage-earning opportunities.
"IWCO’s programming capabilities allow us to extend highly
targeted offers to our members, driving customer loyalty in strategic
markets," Borden said. "In addition, IWCO handles our membership
credentials for SkyMiles general members, Medallion level members, and
Million Milers, acting as a true single source for all member communications."
Production of the newsletter and statement takes place at IWCO’s
primary manufacturing facility in Chanhassen, MN. "We value our relationship
with Delta and appreciate their confidence in our ability to deliver savings
in both cost and time. This has allowed Delta to preserve this important
communication while many airlines are cutting back correspondence,"
said Tom Wicka, IWCO executive vice president-Marketing and Sales.
About Instant Web Companies
The Instant Web Companies, headquartered in Chanhassen, MN, has served
the needs of North American direct marketers for more than 34 years. IWCO
provides integrated direct mail services resulting in streamlined production
for all components – printing, plastics, envelope conversion and
mailing. IWCO’s industry experience and technology along with proprietary
IWCO P.O.S.T. (Postal Optimization Strategy and Technologies) and RideShare
commingling and logistics management programs deliver dramatic postage
savings and faster time to market.
About SkyMiles
Delta SkyMiles members earn miles by flying Delta, Song, Delta Express,
Delta Shuttle, Delta Connection, Delta AirElite and Delta’s worldwide
partners, including the airline’s SkyTeam partners. The program offers
additional mileage-building opportunities through SkyMiles partners such
as the Delta SkyMiles® Credit Card from American Express, AT&T
telecommunication services, EarthLink™ Internet services, participating
hotels, car rental companies, restaurants, floral purchases and financial,
mortgage and realty services. SkyMiles may be redeemed for upgrades, Crown
Room Club memberships and Award Travel to more than 400 worldwide destinations.
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