IWCO Direct Acquires Fala Direct Marketing, Inc.

Move Expands Capacity, Services and Geographic Presence

Chanhassen, MN (July 13, 2005) — IWCO Direct, a leading national provider of integrated direct mail production services and solutions, encompassing print, envelope, plastic, mailing and data services, announced today it has acquired the operating assets of Fala Direct Marketing, Inc., a leading direct marketing production services company. This acquisition expands IWCO Direct’s production capacity, products and services, geographic presence, and proven ability to drive cost savings and cycle time reduction for its client base of leading direct marketers.

"In June of 2004, we announced both an expansion of our Minnesota facilities and our intention to evaluate expansion opportunities in other geographic locations,” said Jim Andersen, IWCO Direct President and CEO. "Fala met our criteria for direct marketing expertise, integrated manufacturing services including fulfillment, postal optimization, a solid resume of service excellence, and a collaborative approach to working with customers, employees, and business partners.”

In the past 12 months, IWCO Direct significantly expanded capacity in its Minnesota facilities and established a high-speed mail processing technology center in Chanhassen, Minn. The acquisition of Fala will deliver additional benefits to customers and further enhance IWCO Direct’s industry leading postal strategy by adding proximity to population centers to IWCO Direct’s already powerful mailing and logistics services.

Fala CEO Jeffrey Jurick will join IWCO Direct as senior vice president sales. “After three generations as a family-owned business, it was important for us to find the right partner for our employees, culture, and direction,” said Jurick. “IWCO Direct’s approach to the marketplace, coupled with their reputation and core values, provides the basis for our smooth transition into one company with a unified philosophy of serving customers to take our business to a new level of market leadership.”

Andersen added; “IWCO Direct’s growth in the past five years has been driven by offering an integrated production solution combined with best-in-class postal and logistics strategies for large volume direct mail solicitation and customer acquisition programs. The integration of Fala’s printing, mailing, and fulfillment services with IWCO Direct’s existing capabilities allows us to offer direct marketing like no one else. More than ever, we are the industry’s best choice for acquiring and retaining new customers.”

IWCO Direct, headquartered in Chanhassen, Minn., has served the needs of North American direct marketers for more than 35 years. IWCO Direct provides direct marketing like no one else by seamlessly providing all direct mail production services – printing, plastics, envelope conversion and mailing and data services – in an integrated “total package” supply chain solution. IWCO Direct pioneered commingling and continues to provide its customers with dramatic postage savings and faster time to market through its proprietary P.O.S.T. (Postal Optimization Strategy and Technologies) and RideShare™ commingling and logistics management programs.
Founded in 1918, Fala Direct Marketing, Inc. operates facilities in Farmingdale, NY and Melville, NY, providing a full range of vertically integrated direct mail production services including printing, data processing, personalization, bindery, mailing, and fulfillment.

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