Direct Marketing Like No One Else

Creative Services

IWCO Direct’s Creative Services team provides package design and production services that increase the response and conversion rates of your customer acquisition, loyalty and engagement programs. Formats and copy developed by IWCO Direct consistently beat existing control packages for our clients. In fact, our clients tell us we “get direct mail.” With our 42-year foundation in direct mail marketing, we make the process easy because we know what gets the envelope opened, how to incorporate the right call to action, and how to use our dynamic messaging capabilities to drive responses to call centers, websites, or return mail.

IWCO Direct understands complex, data-driven programs

We have extensive experience with complex personalization involving intricate message management protocols including variable images, on/off paragraphs, and variable amounts of copy. Our creative services platform is driven by functional business rules and requirements that define which digital marketing assets are used for a given situation. For example, the quarterly statement we produce for a leading hotel loyalty program includes specific versions for 24 languages with more than 1,000 multi-language messages.

For more information on IWCO Direct creative direct marketing tools and solutions, contact Mike Dietz, Director of Creative Services, at mike.dietz@iwco.com.