Response Rates
Blog Tag Archive
Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns
For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s [...]
Using Direct Mail Designs to Improve Response
Last month, at the 2013 National Postal Forum, Debora Haskel and I introduced the concept of official, hybrid and promotional direct mail designs, and how they increase open and response rates, during our “Creative Inspiration for [...]
DMA Response Rate Report Part Two: The Performance of Other Channels
A few weeks ago we analyzed the Direct Marketing Association’s (DMA) 2012 Response Rate Report – specifically direct mail and its performance in terms of response rate and cost per order or lead. As promised, we’re [...]
2012 DMA Response Rate Report: Direct Mail Shows Well-Rounded Performance
The Direct Marketing Association (DMA) recently published the latest edition of its landmark survey – the 2012 Response Rate Report. The report collected data from 481 survey respondents as well as newly added transactional data from [...]
Consumers Prefer Direct Mail Over Email
As we’ve met with a number of clients and new business prospects recently, many of the conversations have been remarkably similar. It seems that after experimenting with a move away from direct mail to other marketing [...]