Customer Loyalty
Blog Tag Archive
What’s Trending for Customer Loyalty Programs in 2013
Over the past few weeks our team has been racking up the frequent flyer miles as we crisscrossed the country to attend various tradeshows. We’ve been to San Francisco for the National Postal Forum and Orlando [...]
Direct Mail: The Keys to Relevance Amidst ‘Digital Hullaballoo’
March is a crazy month. As if spring fever and wildly unpredictable weather weren’t enough, the NCAA Men’s Division I Basketball Championship is just around the corner. Yes March Madness is here. Aside from spiking your [...]
4 Keys to Building Stronger Customer Relationships
While yesterday likely meant flowers, chocolates and romance for love birds across the world, we celebrated Valentine’s Day by reflecting on the keys to building stronger relationships with our clients. Making substantial contributions to our customers’ [...]
Execution Essential for Successful Loyalty Programs
IWCO Direct has been working with customers on loyalty programs for a long time, so I admit I may be more aware than many consumers about some basic loyalty program practices. Last Monday I received two [...]
Driving Customer Engagement Through Direct Marketing
It’s not always clear where the difference lies between customer engagement and customer loyalty. Perhaps the folks at the Engagement Expo say it best when they write, “On the Road to Loyalty: Engagement is the Journey, [...]