The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs and develop plans and solutions to meet their goals.
If you weren’t able to attend the show, in our view there were two main takeaways. First is that the key to future growth will be in delivering the best customer experience, which must be built on loyalty and trust. The second is the profound way data is changing nearly every facet of business. According to the Harvard Business Review, “Data Scientist is the sexiest job in the industry.” It’s time for data-driven marketers to lead the discussion about business process and strategy.
This new reality further validated our belief that customers are thirsting for knowledge on how to bring marketing and technology together. It has emboldened us to fast-track our Marketing Sciences development. After a conversation with one of our customers about finding ways to bring the right-brain and left-brain together, we adopted the term, “the third brain” to describe our approach to Marketing Sciences.
Finally, before we say so long to Chicago, there are always opportunities to improve for next year’s event. We heard a few comments about content and presenters being similar from year-to-year. We have lots of ideas on how to reinvigorate the sessions and build attendance for San Diego in 2014. We will be sharing those with our friends at the DMA. Overall this was a great week and a valuable conference. If you’ve enjoyed our coverage of the show we hope you keep reading SpeakingDIRECT to stay up to date on trends and new topics in direct marketing.