As many of you know, yesterday was America Recycles Day – an annual program which takes place across the country in an effort to raise awareness and promote recycling efforts. Participants can sign up to host their own event on Nov. 15 (or throughout the fall based on convenience) or search by location to find existing events in their area. The program’s website provides a recycling center locator as well as a form for visitors to “Take the Pledge” toward increased recycling rates.
At IWCO Direct, we’ve put a tremendous amount of effort into our sustainable practices. We recycle thousands of tons of paper and other materials annually, but our sustainability efforts go beyond how much we can recycle or efforts to reuse materials. Often times it means helping our customers achieve their own sustainability goals through product innovation.
A perfect example of that is our partnership with GOEX Corporation. IWCO Direct and GOEX collaborated to develop ways to meet our customers’ needs for recyclable plastic cards while remaining sensitive to environmental objectives. As our creative director Mike Dietz pointed out in one of his blog articles, plastic cards bring many benefits to a direct mail package. This includes giving the envelope more presence in the mailbox, highlighting promotional messages or calls to action and giving your offer more longevity. But plastic cards typically aren’t recyclable in the traditional curbside fashion, which was a concern for our customers.
Together with GOEX, we now offer a new recycled and recyclable plastic card option. The card will consist of a minimum of 50% certifiable recycled content to support our customers’ environmental initiatives. The new IWCO Direct white plastic card stock is produced using post industrial rPETG which is recognized by local recyclers as having the recycling symbol number “1”. This allows consumers to recycle it in their home recycling bins and at curbside locations. This product is also available in clear, colors and tints, and because the cards are made with rPETG, they are also more price stable than all other resins and less affected by price fluctuations in natural gas and oil.
This is just one example of how we’re working to develop more sustainable direct mail practices. If you’re a direct marketer who is interested in learning more about recyclable plastic card options, please feel free to get in touch with our sales team – we’d be happy to speak with you further.