April is an important month when it comes to the environment. Earth Day is this coming Sunday and National Arbor Day falls on Friday, April 27th. You might know that not all states recognize Arbor Day on the same day. Certain states celebrate it at different times of the year, depending on their climate and when it’s best for them to plant trees. For example, Florida observes Arbor Day on the third Friday in January while New Mexico celebrates on the third Wednesday in March. The National Arbor Day website has a map showing the date for each state.
Each year we do our best to calculate the extent of our recycling efforts to help our environment. It’s important to realize this is sort of like an election. It takes a while before all the results are in. However, I’m proud to share we put tons of work into our 2011 recycling efforts – literally. Here are the totals:
- 17,447 tons of paper recycled (and still counting).
- More than 65 tons of cardboard
- More than 96 tons of scrap metal (printing plates, etc.)
- More than 339 tons of mixed plastic
- More than 558 tons of wood pallets
- 1,972 fluorescent and HID lamps
Because connecting audiences through ink on paper is such a large part of what we do at IWCO Direct, I want to take a minute to elaborate on what our paper recycling efforts mean. By recycling more than 17,000 tons of paper (nearly 35,000,000 pounds), we saved an estimated:
- 296,606 trees
- 1,046,820,000 gallons of water
- 3,925,557 kw hours of electricity
- 57,575 cu. yds. of landfill space
I’m pleased to report these tremendous totals from 2011. A special thanks goes to the terrific work of our employees, and to our customers who constantly challenge us to make the best use of our resources for their direct mail campaigns.