The USPS Office of the Inspector General recently released a report highlighting survey findings that the adoption of the Full-Service Intelligent Mail barcode (IMb) is hindered by the high cost of implementation, along with a perceived lack of value.
You may be asking yourself, “Is it worth the effort to adopt Full-Service IMb?” The short answer is soon you won’t have a choice if you want to receive automated rates. The requirement to use IMb to receive automation discounts goes into effect May 2011. But if you are converting from POSTNET to IMb anyway, then it really isn’t that much of a stretch to convert to IMb Full-Service. However, like many adventures, engaging a guide who knows the Full-Service terrain will help you navigate unforeseen pitfalls and not only save you time and money, but will improve the implementation as well.
At IWCO Direct, we’ve mastered the rigors of Full-Service IMb. While it can be challenging, Full-Service IMb is the future and will add tremendous value to the direct mail channel in the coming years. Our clients who are now using Full-Service IMb have started to experience benefits such as reduced cycle times, improved delivery, more precise in-home tracking and better integration with multi-channel efforts.
If you have questions about implementing the Full-Service Intelligent Mail barcode, feel free to lean on our expertise. We’d be happy to share our experience and discuss the process with you.
- Kurt Ruppel
Marketing Services Manager