with our complete set of direct marketing services

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Power your Marketing™ with our vertically-integrated direct marketing services. We think about things differently with our Proprietary Intelligence model that ties together data, strategy, creative, execution and analysis. Keep reading to find out how we’ll take your campaigns to the next level.

Data

Data drives everything we do. We use it to understand your customers and what motivates them. We also use it to inform creative and figure out what’s working and what’s not. More than anything else, data delivers results.

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Strategy

What are your key performance indicators (KPIs) and how can we make them better? It starts with a strategic plan that takes advantage of the message threads and marketing channels your customers and prospects care about.

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Creative Services

From proven direct mail design to dynamic, benefit-driven copy, we don’t just make your offer light up the page; we make sure it inspires response across all channels to Power your Marketing.™

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Execution

Once the strategy and creative are in place, our high-speed, state-of-the-art platform will make sure your campaigns target the right people, at the right time and through the right channels, all within your budget.

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Analysis

We look at the results of your campaign and provide you with custom reports and dashboards to monitor what matters. Then we make recommendations to further improve your campaign from start to finish.

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Events & Speaking

Mailers Technical Advisory Council (MTAC)

July 12-14, 2016 • Washington, DC

IWCO Direct postal experts Kurt Ruppel and Bob Rosser will be attending this quarterly meeting. The meeting brings mailing industry leaders and U.S. Postal Service executives together to discuss current postal operations issues. Kurt and Bob represent EMA and PostCom respectively on this USPS-sponsored committee.

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Bridge Conference 2016

July 13-15, 2016 • National Harbor, MD

Join IWCO Direct’s Megan Lester and Todd Barzilay at the 11th annual Bridge Conference, one of the nation’s premier direct response marketing and non-profit fundraising events. Produced by the Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, DC Metro Area Chapter (AFP), the conference connects more than 2,000 professionals as they explore the latest strategies, techniques and innovations for integrated marketing.

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