with our complete set of direct marketing services

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Power your Marketing™ with our vertically-integrated direct marketing services. We think about things differently with our Proprietary Intelligence model that ties together data, strategy, creative, execution and analysis. Keep reading to find out how we’ll take your campaigns to the next level.

Data

Data drives everything we do. We use it to understand your customers and what motivates them. We also use it to inform creative and figure out what’s working and what’s not. More than anything else, data delivers results.

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Strategy

What are your key performance indicators (KPIs) and how can we make them better? It starts with a strategic plan that takes advantage of the message threads and marketing channels your customers and prospects care about.

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Creative Services

From proven direct mail design to dynamic, benefit-driven copy, we don’t just make your offer light up the page; we make sure it inspires response across all channels to Power your Marketing.™

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Execution

Once the strategy and creative are in place, our high-speed, state-of-the-art platform will make sure your campaigns target the right people, at the right time and through the right channels, all within your budget.

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Analysis

We look at the results of your campaign and provide you with custom reports and dashboards to monitor what matters. Then we make recommendations to further improve your campaign from start to finish.

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Events & Speaking

thINK Conference 2015

September 8-10, 2015 • New York, NY

Canon Solutions America is proud to launch the first annual conference for thINK, its independent community of Production Print Solutions customers, industry leaders and solution partners. thINK board member and IWCO Direct Senior Vice President of Operations, Dave Johannes, along with Mike Todryk, Color Technical Specialist, Frank Boncore, Mail Operations Director, and Kurt Ruppel, Marketing Services Manager, will represent IWCO Direct at this invitation-only event to help inkjet professionals grow their business, increase revenue and improve productivity. Specific topics will include three tracks for technical, business leadership and sales and marketing.

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GRAPH EXPO 15

September 13-16, 2015 • Chicago, IL

Members of IWCO Direct’s operations and marketing teams will convene with communications professionals at the most innovative and comprehensive graphic arts exhibition in America. This year’s theme of “Transform” includes live equipment demonstrations of the latest graphic communications technologies and education on the most in-demand products. With more than 50 educational sessions, including seminars, show floor theater sessions and special market-segmentation presentations, it offers something for everyone in the graphic arts industry.

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Evolve

September 23, 2015 • Minneapolis, MN

Join us at the Midwest’s most comprehensive conference for mail management professionals. From 1:30 – 2:30 p.m. Bob Rosser will share his views on how Full-Service IMb, Informed Visibility, and Mailer Scorecard initiatives will transform the mailing industry. The transition into a data-driven, transparent mailing environment will bring about exciting new opportunities for the mailing industry. You’ll want to sit in on this session to aid your business planning and better understand how all the pieces of the puzzle fit together.

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DRJ Fall World

September 27-30, 2015 • San Diego, CA

Join Mail-Gard at Booth #405 at this premier education and networking event for business continuity and disaster recovery professionals. The 53rd Annual Fall World conference will focus on best practices for gaining the knowledge and hands-on education you need. With tailored sessions and workshops exploring every aspect of business continuity, emergency response, crisis notification, risk management and more, this one-of-a-kind event is one you don’t want to miss.

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