with our complete set of direct marketing services

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Power your Marketing™ with our vertically-integrated direct marketing services. We think about things differently with our Proprietary Intelligence model that ties together data, strategy, creative, execution and analysis. Keep reading to find out how we’ll take your campaigns to the next level.

Data

Data drives everything we do. We use it to understand your customers and what motivates them. We also use it to inform creative and figure out what’s working and what’s not. More than anything else, data delivers results.

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Strategy

What are your key performance indicators (KPIs) and how can we make them better? It starts with a strategic plan that takes advantage of the message threads and marketing channels your customers and prospects care about.

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Creative Services

From proven direct mail design to dynamic, benefit-driven copy, we don’t just make your offer light up the page; we make sure it inspires response across all channels to Power your Marketing.™

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Execution

Once the strategy and creative are in place, our high-speed, state-of-the-art platform will make sure your campaigns target the right people, at the right time and through the right channels, all within your budget.

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Analysis

We look at the results of your campaign and provide you with custom reports and dashboards to monitor what matters. Then we make recommendations to further improve your campaign from start to finish.

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Events & Speaking

Mailers Technical Advisory Council (MTAC)

August 11-13, 2015 • Washington, DC

IWCO Direct postal experts Kurt Ruppel and Bob Rosser will be attending this quarterly meeting. The meeting brings mailing industry leaders and U.S. Postal Service executives together to discuss current postal operations issues. Kurt and Bob represent EMA and PostCom respectively on this USPS-sponsored committee.

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GRAPH EXPO 15

September 13-16 • Chicago, IL

Members of IWCO Direct’s operations and marketing teams will convene with communications professionals at the most innovative and comprehensive graphic arts exhibition in America. This year’s theme of “Transform” includes live equipment demonstrations of the latest graphic communications technologies and education on the most in-demand products. With more than 50 educational sessions, including seminars, show floor theater sessions and special market-segmentation presentations, it offers something for everyone in the graphic arts industry.

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DRJ Fall World

September 27-30, 2015 • San Diego, CA

Join Mail-Gard at Booth #405 at this premier education and networking event for business continuity and disaster recovery professionals. The 53rd Annual Fall World conference will focus on best practices for gaining the knowledge and hands-on education you need. With tailored sessions and workshops exploring every aspect of business continuity, emergency response, crisis notification, risk management and more, this one-of-a-kind event is one you don’t want to miss.

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