with our complete set of direct marketing services

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Power your Marketing™ with our vertically-integrated direct marketing services. We think about things differently with our Proprietary Intelligence model that ties together data, strategy, creative, execution and analysis. Keep reading to find out how we’ll take your campaigns to the next level.

Data

Data drives everything we do. We use it to understand your customers and what motivates them. We also use it to inform creative and figure out what’s working and what’s not. More than anything else, data delivers results.

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Strategy

What are your key performance indicators (KPIs) and how can we make them better? It starts with a strategic plan that takes advantage of the message threads and marketing channels your customers and prospects care about.

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Creative Services

From proven direct mail design to dynamic, benefit-driven copy, we don’t just make your offer light up the page; we make sure it inspires response across all channels to Power your Marketing.™

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Execution

Once the strategy and creative are in place, our high-speed, state-of-the-art platform will make sure your campaigns target the right people, at the right time and through the right channels, all within your budget.

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Analysis

We look at the results of your campaign and provide you with custom reports and dashboards to monitor what matters. Then we make recommendations to further improve your campaign from start to finish.

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Events & Speaking

2015 Continuous Improvement Conference

April 12-15, 2015 • Minneapolis, MN

The only industry event focused on helping companies achieve operational excellence by using the concepts of Lean Manufacturing and other management and quality systems is coming to our backyard. A team of nine people from operations across IWCO Direct’s platform (Chanhassen, Little Falls and Hamburg) will be in attendance. Join us for this informative event focused on helping companies lower costs, reduce waste and increase profit margins by operating more efficiently.

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Xploration ‘15

April 14-16, 2015 • Orlando, FL

Join Mail-Gard® at Booth 134 at this internationally recognized conference tailored to the business needs of document and customer communication professionals. The event includes more than 60 educational sessions, insightful keynotes and daily networking events focused on all forms of customer communication. Optional pre-conference programs are also available for those looking to learn more about driving awareness, improving customer success and increasing ROI.

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EMA 2015 Spring Meeting

April 16-18, 2015 • San Diego, CA

Join us at the 2015 Envelope Manufacturers Association (EMA) Spring Meeting where our own Kurt Ruppel will provide updates on postal policy issues, USPS promotions and more. The theme of this year’s event is “Agility – The Foundation of our Future.” With speakers like U.S. Postal Service Inspector General David C. Williams and former Hearst Newspapers CEO Robert Danzig, there is sure to be something for everyone. See you in San Diego!

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