with our complete set of direct marketing services

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Power your Marketing™ with our vertically-integrated direct marketing services. We think about things differently with our Proprietary Intelligence model that ties together data, strategy, creative, execution and analysis. Keep reading to find out how we’ll take your campaigns to the next level.

Data

Data drives everything we do. We use it to understand your customers and what motivates them. We also use it to inform creative and figure out what’s working and what’s not. More than anything else, data delivers results.

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Strategy

What are your key performance indicators (KPIs) and how can we make them better? It starts with a strategic plan that takes advantage of the message threads and marketing channels your customers and prospects care about.

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Creative Services

From proven direct mail design to dynamic, benefit-driven copy, we don’t just make your offer light up the page; we make sure it inspires response across all channels to Power your Marketing.™

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Execution

Once the strategy and creative are in place, our high-speed, state-of-the-art platform will make sure your campaigns target the right people, at the right time and through the right channels, all within your budget.

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Analysis

We look at the results of your campaign and provide you with custom reports and dashboards to monitor what matters. Then we make recommendations to further improve your campaign from start to finish.

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Events & Speaking

Integrated Marketing Week

June 9-10, 2015 • New York, NY

Join IWCO Direct’s Hank Andersen at Integrated Marketing Week. This event will explore the latest innovations in marketing technology and consumer insights. Four main tracks – focused on Driving Change, Engaging the Consumer, Optimizing for Insights and White Paper Live – are certain to help marketers thrive in a new era they’re calling the Trust Revolution. With speakers ranging from Daymond John of ABC’s Shark Tank to experts at Google, the Winterberry Group and more, this event has insights for marketers of all stripes.

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