with our complete set of direct marketing services

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Power Your Marketing™ with our vertically-integrated direct marketing services. We think about things differently with our Proprietary Intelligence model that ties together data, strategy, creative, execution and analysis. Keep reading to find out how we’ll take your campaigns to the next level.

Data

Data drives everything we do. We use it to understand your customers and what motivates them. We also use it to inform creative and figure out what’s working and what’s not. More than anything else, data delivers results.

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Strategy

What are your key performance indicators (KPIs) and how can we make them better? It starts with a strategic plan that takes advantage of the message threads and marketing channels your customers and prospects care about.

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Creative Services

From proven direct mail design to dynamic, benefit-driven copy, we don’t just make your offer light up the page; we make sure it inspires response across all channels to Power Your Marketing™.

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Execution

Once the strategy and creative are in place, our high-speed, state-of-the-art platform will make sure your campaigns target the right people, at the right time and through the right channels, all within your budget.

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Analysis

We look at the results of your campaign and provide you with custom reports and dashboards to monitor what matters. Then we make recommendations to further improve your campaign from start to finish.

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Events & Speaking

Graph Expo 14

September 28 - October 1, 2014 • Chicago

Members of IWCO Direct’s operations and marketing teams, along with leaders from Mail-Gard®, are attending this prestigious event. This year’s theme of “Integrate” includes live equipment demonstrations of the latest graphic communications technologies and education on the most in-demand products. With more than 70 interactive learning sessions and 60+ co-located events for attendees across 12 key market segments, it offers something for everyone involved in the print industry.

For those interested in disaster recovery, be sure to attend “Recovering from Disaster: Nationwide Case Study” on Monday, September 29 from 8-10 a.m. at the Hyatt Regency McCormick Place. Jerry Montella from Mail-Gard will be one of the speakers. This is a private event, so please email christine.durfee@iwco.com with any questions on how to register.

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Continuity Insights New York

October 7-8, 2014 • New York

As the largest regional economy in the United States, the New York metropolitan area faces a litany of continuity challenges.  From cyber terrorism, third-party risk, crisis management, the Cloud, emergency response and more, local business continuity professionals face a long list of concerns. Mail-Gard® is proud to be a sponsor of Continuity Insights New York, a two-day event that will feature recognized authorities sharing best practices, timely information, and leading strategies for a more resilient business, entity, and community.

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