with our complete set of direct marketing services

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Power your Marketing™ with our vertically-integrated direct marketing services. We think about things differently with our Proprietary Intelligence model that ties together data, strategy, creative, execution and analysis. Keep reading to find out how we’ll take your campaigns to the next level.

Data

Data drives everything we do. We use it to understand your customers and what motivates them. We also use it to inform creative and figure out what’s working and what’s not. More than anything else, data delivers results.

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Strategy

What are your key performance indicators (KPIs) and how can we make them better? It starts with a strategic plan that takes advantage of the message threads and marketing channels your customers and prospects care about.

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Creative Services

From proven direct mail design to dynamic, benefit-driven copy, we don’t just make your offer light up the page; we make sure it inspires response across all channels to Power your Marketing.™

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Execution

Once the strategy and creative are in place, our high-speed, state-of-the-art platform will make sure your campaigns target the right people, at the right time and through the right channels, all within your budget.

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Analysis

We look at the results of your campaign and provide you with custom reports and dashboards to monitor what matters. Then we make recommendations to further improve your campaign from start to finish.

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Events & Speaking

UW-Stout Career Conference

March 3, 2015 • Menomonie, WI

Students or alumni of UW-Stout who are looking for an exciting career in the direct marketing and printing industry should join us March 3 for the Spring Career Conference from 10 a.m. – 3 p.m. in the Sports and Fitness Center. We have a number of full-time positions as well as summer internships available and are looking for candidates with solid communication skills, dependability, initiative and the ability to work well with others.

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PostalVision 2020/5.0 Conference

March 10-11, 2015 • Arlington, VA

Join IWCO Direct postal expert Kurt Ruppel at PostalVision 2020/5.0. Disruptive technological, economic and social forces are driving rapid changes in postal delivery models. This conference will discuss the significance of “Customers, Connections and Collaboration” as key empowering forces driving transformation and reinvention of the postal ecosystem. Presenters include mailing industry leaders, USPS officers and postal regulators.

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IDEAlliance Print Distribution Conference

March 22-25, 2015 • Clearwater, FL

Join IWCO Direct postal expert Bob Rosser at the IDEAlliance Print Distribution Conference. This gathering brings together partners across the postal supply chain to advance new technology and supply chain efficiencies for postal distribution, focusing on optimization of mail preparation, acceptance, induction and delivery.

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